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Software and usage estimate

November 9, 2026 · US pricing · preliminary budget
$406 per month

Estimated software and usage for 250 leads if Steve owns HighLevel and uses Square Plus. This includes $97 for HighLevel, $49 for Square, about $10 for hosting and AI, and a $250 planning allowance for Sendblue.

Keep the existing eligible CRM and Square plans and budget about $260 more per month on top of their current fees. If the shop needs to upgrade Square, add the difference.

The $250 is an illustrative allowance pending a quote for outbound messaging and team groups. Each $1 difference in the quote changes either estimate by $1. Square payment processing, agency management and ad spend are separate.
SystemWhat the budget assumes
Cloudflare Workers$5/month account minimum. Additional runtime, storage, Durable Object and scheduled-event usage can apply. Workers pricing
Model usage250 leads × 12 calls × 4,000 input and 200 output tokens = 12M input and 0.6M output. At $0.293/M input and $2.253/M output, that is $4.87 before allowances. Model and call counts are planning assumptions. Cloudflare model rates
GoHighLevelExisting provider’s fee and access, or $97/month Starter. Standard API access is available with appropriate scopes. HighLevel plans and API access
Sendblue$100/month per dedicated inbound-first line is a published reference. Initiating a conversation after a form and using Steve’s group require an eligible outbound/group plan. Confirm the number of lines and written vendor quote. Sendblue pricing · Group access
Square$0/$49/$149 per location. Check Steve’s existing plan and seller booking permissions. Online invoice cards on a $100 deposit are approximately $3.20–$3.60 at standard rates. Example: 40 such deposits = $128–$144 in processing. Square plans and fees

Final costs depend on the approved configuration, vendor quotes and observed billing after launch. Ad spend, setup and monthly management are excluded.

Why the demo quote is $1,500

Steve described $1,300–$1,700 packages on the call. Nearby Loupe publishes a five-year package from $999. Buffalo Car Care publishes four-year XPEL options at $1,199 and $1,799 with different scopes. These are comparison points. Buffalo Restyle’s demo uses its own five-year offer with two free front windows, a $100 deposit and a $1,400 balance. Loupe · Buffalo Car Care